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Are new ideas always better?
Why is China so keen on copycatting? One theory is that it’s the result of cultural conditioning. China values imitation, not invention – rote learning is the established mode of learning, and...
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AT&T to acquire Time Warner for US$85bn, Trump vows to block it
The US telecom giant AT&T announced that it intends to buy the cable behemoth Time Warner for US$85.4 billion in a deal that could result in one of the biggest media companies in the US. The deal...
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UN suffers backlash for naming Wonder Woman ambassador
United Nations (UN) is facing some heat after naming of DC superhero Wonder Woman as an honorary ambassador for the empowerment of women and girls last week. The official ceremony which was held last...
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麦肯健康上海办公室任命新策略长
麦肯健康宣布任命沈翰（Henry Shen）担任上海办公室策略长，以进一步强化支持上海办公室策略团队。此任命即日生效。 沈翰在未来将带领上海策略团队，负责提供具有洞察力的战略方向和对策去打造能够在消费者生活中扮演重要意义的强大品牌。他将直接向麦肯健康大中华区总裁沈一鸣（David Shen）汇报。...
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Facebook promotes going ‘Live’ on offline channels
In a bid to get more people to start using its ‘live’ platform, Facebook has launched a large-scale ad campaign in the United States and United Kingdom. The ads, which will be featured on television,...
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Yahoo’s new ad offering zooms in on mobile and augmented reality
Yahoo has launched new ad products for local advertisers. Called Yahoo Tiles, the new mobile ad format hopes to allow brands to leverage and reach consumers through interactive 360 degree content and...
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Having trouble getting your kids to eat their fruits and veggies?
Disney Consumer Products and Interactive Media (DCPI) and Dole Food Company have partnered up to launch co-branded products which feature characters from Disney, Pixar, Marvel and Star Wars. According...
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Shopper360 sheds light on shopper marketing scene in Malaysia [GALLERY]
Earlier this year, Pos Ad Group rebranded as it grew in size, number of clients and its capabilities. The group is now rebranded to Shopper360. According to the company, Shopper360, with its new...
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前007演员为代言有毒口气清新剂道歉
皮尔斯•布鲁斯南（Pierce Brosnan）最近因为代言印度新德里DJ集团的Pan Bahar口气清新剂而成为新闻人物。 中国的消费者可能不熟悉这款产品。Pan Bahar是印度饭后常用的口气清新剂，其成分包括坚果、种子、草药、香料和烟草，经常被指控含有致癌成分。 近日，印度当地报纸刊登了一幅布鲁斯南拿着一罐Pan Bahar口气清新剂的头版广告，这位前《007》电影演员为此作出道歉。...
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LOOK Horror characters invade Klang Valley for Halloween
Iflix Malaysia has launched a new Halloween-themed campaign which sees various horror characters invading the streets of Klang Valley. It aims to highlight iflix’s horror content especially leading up...
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Nintendo ‘quietly’ announces new hybrid console [Video]
Nintendo has announced the 'Switch' console. Much like the name implies, the video game console is a hybrid between a tablet-like portable and a home console that connects to the TV. A mere six months...
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Mitsubishi Motors Malaysia names new CEO
Mitsubishi Motors Malaysia has appointed Tomoyuki Shinnishi as chief executive officer (CEO). Meanwhile, predecessor Yang Won-Chul will report back to Mitsubishi Corporation. Shinnishi joined...
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微软任命新亚太区服务总经理
微软宣布任命Rob Behennah为亚太区服务集团的新总经理，该任命于2016年11月21日起生效。 加入微软之前，他效力于Salesforce，在过去的四年里担任区域领导职位。离任前，他是日本客户成功部门的高级副总裁。在此之前，他在澳大利亚和新西兰的分公司也担任类似的职位。 在微软，Behennah将负责为亚太地区12个国家的微软企业客户业务提供战略、咨询和支持。他是接替David...
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HKTVmall shakes the city again with $4 million luckydraw
Typhoon Haima has not been the only one stealing the show over the weekend. Since last Thursday, the city's attention has been drawn to HKTVmall's latest campaign, "Win $4 Million to buy a home!"....
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LeEco’s massive launch in San Francisco meets hurdles
Some many Chinese brands have drawn up ambitious plans to conquer the world in recent years, Xiaomi and Huawei to just name a few. Chinese tech giant LeEco is no exception. The Beijing-based company...
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Can Budget 2017 make Malaysia the next big digital hub?
While last year, the Malaysia budget looked to focus mostly on creating quality content, this year the focus has been largely on digital - and rightly so. Over the past year, brands across Malaysia...
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AT&T公司宣布854亿美元收购时代华纳，特朗普誓言阻止这宗交易
电讯巨头美国电话电报公司（AT&T）宣布，将斥资854亿美元收购娱乐集团时代华纳（Time Warner）。这可能是今年美国最大的一宗媒体公司交易。 时代华纳希望获得能够在其高速的网络平台上传播的内容，以及AT＆T的广泛客户关系、付费电视用户群、以及其电视、移动和宽带广播业务，以吸引更多世界各地的网络用户。...
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乐视美国旧金山大型发布会遇到障碍
很多中国品牌已经在近几年制定了征服世界的宏图大计，小米和华为是其中的例子。 中国科技巨头乐视LeEco也不例外。这家总部位于北京的公司此前曾跟随小米的步伐，只在美国出售耳机等小玩意。但其上周四在旧金山举行了声势浩大的发布会，向全世界宣布对美国市场越来越大的重视。 在发布会上，LeEco宣布从11月开始，将大量出售其产品，包括智能手机、智能电视、智能自行车、OTT服务、甚至云存储服务。...
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The dollars and sense of Facebook fans
Written by Paul Phillips, Associate Strategy Director & Social Media Lead, Edelman Marketers who prioritise fan acquisition in their KPIs will greatly benefit from reading on - nine times out of...
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WPP’s FITCH takes key stake in StartJG Hong Kong
FITCH, WPP's retail and brand consultancy, has taken a majority stake in StartJG Hong Kong, a brand and customer experience design consultancy. Formerly part of the Start Group, an independent...
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