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Yes, there is Spam Tocino
Tocino, a classic Filipino breakfast staple, is the newest flavor of the iconic luncheon meat brand Spam – and no, it’s not a marketing gimmick (looking at you Olivia). A limited edition...
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Authorities crack down on Ultraman comic book
Malaysia has put a stop to the translation of an Ultraman comic book. The move comes after the Japanese comic book referred to the robot superhero as "Allah” said authorities.The ban is enforced under...
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Did American Apparel go too far with this ad?
American Apparel has made headlines again with yet another controversial ad. The brand, which famously featured 62-year-old Jacky O’Shaughnessy as its lingerie model revealed its latest campaign with...
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Making loyalty data useful across the company
Loyalty marketing sits at the heart of what a good corporation ought to do- retain its clients. With advancements in technology, loyalty programmes have the potential to become a centre of useful,...
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HP education advocacy goes Indie
Hewlett Packard Philippines (HP Philippines) has turned to indie films to engage students for the latest leg of HP A+, an ongoing education advocacy in partnership with the government and NGO groups....
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Briq enters the Cambodia market
Creative agency Briq has expanded to Cambodia, its second office globally after first launching in Singapore four years ago. Briq International Cambodia will offer marketing and communication...
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Ikea makeovers make better use of space
BBH Asia Pacific has launched a new spot for Ikea called "The Ikea Bedroom Stories". Two short films have been created which feature bedroom makeovers for people facing unique space challenges. The...
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OMD promotes Gary Wong to general manager
OMD Hong Kong has promoted Gary Wong as general manager with immediate effect, reporting to OMD Hong Kong CEO Roid Sin. In a press release, the agency said Wong will work closely with Sin to develop...
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Posterscope appoints new regional lead
Dentsu has appointed Haresh Nayak as regional director for its out-of-home business Posterscope. Nayak will report into Annie Rickard, Global CEO, and Ashish Bhasin, who will take on the role of...
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HBO Go lands in the PH
HBO Go, the premium cable network's on-demand video streaming service, is now available in the Philippines via its exclusive cable partner SkyCable. First launched in 2010 in the US, the breakthrough...
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Why PR is the most stressful job
There has to be solid reasons why PR has been voted as one of the most stressful jobs in the world for a few years in a row. While the methodology of such research can be debated, I know for a fact my...
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Draftfcb goes back to its heritage as FCB
Six months after Carter Murray took over Draftfcb as global CEO, the agency has simplified its brand and returned to its roots as FCB (Foote, Cone & Belding). The move comes seven years after...
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Neo@Ogilvy shoots for big growth in 2014
Neo@Ogilvy has appointed Jean Thomas as search director and Vincent So as associate media director with immediate effect, in response to rapid client growth and the demand for performance media. Both...
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Ocean Park promotes Vivian Lee to top marketing role
Ocean Park has promoted marketing director Vivian Lee to executive director of sales and marketing, replacing Paul Pei who moves to a new hotel and hospitality division. Lee will oversee all sales,...
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Was this SAFRA ad sexist?
SAFRA has copped some flak for an ad it placed on some OOH bus shelters. The ad has come under attack on social media for sexually objectifying women. The ad depicts a woman at the gym working out...
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Motive Media enters Singapore market
Motive Media, a nightlife media network for venues and events, has launched in Singapore. Motive Media’s launch in Singapore is aimed at helping brands create the link between brand-owners and...
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Millward Brown promotes Rastrick
Millward Brown has appointed Nichola Rastrick (pictured) as managing director of Southeast Asia. Rastrick is succeeding Gonzalo Fuentes, who was appointed CEO of Millward Brown Latin America....
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Groupon launches e-commerce affiliate
Groupon has launched Groupon Partner Network (GPN), a proprietary local e-commerce affiliate marketing platform designed to help online publishers monetise their online presence through the promotion...
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WSJ expands ad services to content
The Wall Street Journal’s global advertising department have announced a new content strategy division, WSJ. Custom Studios. WSJ. Custom Studios said it will work collaboratively with brands to...
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Pernod Ricard SG’s marketing director quits
Charmaine Leung, marketing director of Pernod Ricard Singapore has left the company, after three years in the role. Both Leung and Pernod Ricard confirmed the development to Marketing. Leung was in...
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