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Watsons hands social media duties to Guru
Watsons Hong Kong has has struck a half-year deal with Guru Online to hand over responsibility for the its app development on social media. Under the partnership, Guru will manage strategic planning,...
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McCann Shanghai promotes Ellen Hou to group MD
Ellen Hou, chief strategic architect and culture officer of McCann Worldgroup Greater China, has been handed a new title of group managing director of McCann Worldgroup Shanghai, effective...
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Ella Koon on building a strong personal brand
Ella Koon started her social media journey six years ago after posting a video of herself on YouTube. And now from photos to tweets and video content, the singer and actress connects with her fans on...
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Industry consolidation benefiting WPP
Consolidation trends in the industry are benefiting WPP, as the group releases its preliminary results for 2013. Billings are up by 4.1% at over £46 billion, said the company, and its operating margin...
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FutureBrand appoints Oz leadership
FutureBrand has demonstrated its continued strategic investment in the Australian market with the additions of Richard Curtis as chief executive officer and Graham Purnell as executive director,...
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Analytics for high-growth businesses: When is the right time?
Founded in 2009 by husband and wife Federico Folcia and Jia En Teo, Roomorama, a VC-backed website offering short term rentals for travelers looking for alternatives has gained much traction in the...
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SingTel chief’s comments highlight telcos’ struggle
SingTel has found itself in the midst of another PR storm as latest comments by CEO Chua Sock Koong on charging over-the-top (OTT) players such as WhatsApp and Skype draw an avalanche of online...
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5 tips for effective content marketing strategy
Brands must understand the motivations and needs of their consumer across the purchase cycle. The content should change or evolve as the consumer travels through the decision-making process, according...
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Iris creates global innovation unit
Creative network Iris has launched an innovations & ventures division. Called The Nursery, it will focus on the development of new products and services. The dedicated global unit will tap into...
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JWT Singapore makes senior hires
JWT Singapore has made two new hires. The agency has appointed Joseph Chua (pictured) as business director and Jude Foo as group account director. Chua joins JWT from Leo Burnett where, in his most...
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BBH Asia Pacific makes digital, branding hires
BBH Asia Pacific has hired a team of digital content and brand specialists as the agency continues to move towards building a more diverse and hybrid skilled talent base. Michelle Zimmerman, Thomas...
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oOh! Media launches content platform
Australia’s first integrated online and digital out-of-home content platform oOH! Media has launched a content platform across more than 50 universities throughout the country. The new platform by...
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LOOK At one hair-riffic ad on an OOH platform
Savvy marketers are taking advantage of digital advancements in out of home media to create incredibly interactive ads. Here's one that impressed us. This digital subway ad was seen in Sweden for...
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YouTube holds first workshop in the Philippines
Dozens of budding Filipino online content creators picked the brains of Google execs and local YouTube stars at YouTube’s first Pop-Up Workshop in the Philippines held Thursday. The gathering,...
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HOW a sensual vibrating egg became a name
What does it take to name a great creative agency these days? The old ways of doing it typically included pulling together the senior partners and pasting their names together in a way that was not...
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Ecommerce dives new wave of luxury spending in China
Despite a government crackdown on lavish gift giving, spending on luxury goods in China remains strong, driven by a growing wave of online shoppers. An e-commerce study by KPMG shows luxury e-commerce...
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J&J crowdsources for Malaysia’s 30 millionth baby
Johnson & Johnson has launched “Name our Future”, celebrating the 30 millionth Malaysian baby who will be born in the coming days. Jury is out on whether the child of the future will be a boy or a...
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Keeping up with Quest
Being overly jet-lagged does not slow down Richard Quest, as Matt Eaton recently discovered over breakfast with CNN’s globe trotting anchor. Richard Quest won’t eat anything on his plate without first...
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Bills on unsolicited texts, calls gets Congress nod
Regulations seeking to protect consumers from unwanted mobile phone calls and text messages have gained traction in Congress. The House Committee on Information and Communications has approved...
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Cheung promoted to lead Cathay Pacific Central Team
Brandon Cheung has been promoted to managing partner of the McCann Hong Kong Cathay Pacific Central Team, replacing Vince Viola who returned to Melbourne last year. Cheung, together with Martin Lever,...
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