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Drawing a line between intrusive and relevant digital content
It is time for marketers to stop upsetting consumers with overly intrusive online ads, says Tan Rahman, head of digital at OMD Hong Kong. Speaking at a special digital seminar hosted by InSkin Media...
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shu uemura sketches out Choi’s career path with eyeliner
Japanese cosmetics brand shu uemura has rolled out a digital campaign to associate the artistic flow of the brand with local star Charlene Choi (阿Sa) and artist Little Thunder (門小雷) on social media...
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Commercial Radio drops outspoken host Li Wei-ling
Hong Kong media are calling it “the coldest day” yet for freedom of Hong Kong press, as outspoken talk-show host Li Wei Ling has been “brutally” sacked from Commercial Radio. The move comes less than...
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Look Virgin Airlines turns flights into networking sessions
Virgin Airlines has tied up with location-aware mobile app Here on Biz to keep their business travelers networking. Announcing the partnership, Virgin Group founder calls it an opportunity for...
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Yahoo India hires MD
Yahoo has appointment of Gurmit Singh as managing director for Yahoo India. As MD, Singh will oversee Yahoo’s business in India and in be responsible for its growth in the country. He will report to...
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HP looks for agency partners
HP’s graphics solutions printing arm is looking to hold an agency pitch for a brand engagement program. It is looking for an agency who it can work with to reach other clients for its print services....
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C27 appoints new creative director
Company27 has announced the appointment of Fazil Fuad as their new creative director. The home-grown creative technology company founded in 2011, hired Fuad who formerly held the role of regional head...
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SingTel finds Madeline Tan’s replacement
SingTel has hired Eric Tan as director of advertising sales for its Group Digital Life arm. Tan was last senior VP, business development apac for Movideo. In his current role, he will be responsible...
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Mindshare promotes Deng to management role
Mindshare has made several key changes to its senior management team as Charmaine Deng takes on a senior management role working alongside Nick Seckold, CEO, Mindshare Singapore. Deng (pictured) was...
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WDA hunts for PR agency
Singapore Workforce Development Agency (WDA) is looking to appoint a public relations agency for the period of one year. The contract period is from April this year to March 2015. The agency will work...
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Host Singapore gets new creative leadership
Host has appointed the replacement for ECD Noah Regan, who recently left the agency. Host Singapore has appointed Ross Fowler and Greg Rawson as creative directors. Previously from Ogilvy, Fowler and...
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Former BBH execs create brand-agency platform
Software company Pie, founded by Thijs Jacobs (pictured right), former BBH Asia Pacific head of creative technology, and Pieter Walraven(pictured left), former product director from BBH has launched...
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Your Likes are fake and it’s making you look bad
Social media presence is key to consumer engagement. It used to be anyway. In today's marketing landscape, if you don't exceed a certain number of Likes or Followers, your brand must not be doing too...
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Does celebrity endorsement actually work?
According to a recent survey by Experian Marketing Services, 43% of viewers are less likely to buy products that celebrities use. A brand doesn't require a celebrity to boost or increase consumer...
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Backed by research: Online video advertising
Online video advertising is a growing area in marketing communication. Agency people are advising their clients to start investing in this form of marketing to reach a wider audience. An eMarketer...
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WATCH Love’s in the air and in these ads
Double the fun this year. February 14 not only marks Valentine's Day, but also Chap Goh Mei, the Chinese lovers' day. Here are a few ads that tugs. Schwarzkopf Romantic with great detailing. The...
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Globe’s EGG to offer location-based mobile ads
Entertainment Gateway Group (EGG), a mobile marketing firm owned by Globe Telecom, has recently started offering location-based advertising for mobile to brands and agencies in the Philippines. Called...
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What are Filipinos looking for this Valentines on Google
Helping marketers get a pulse on Valentine's Day online, Google Philippines has just shared the country’s trending searches this love season. Interestingly, based on data from Google Trends, majority...
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Lowe Philippines is Bank of the Philippine Islands’ AOR
Following a six-way pitch last December, Lowe Philippines was appointed to lead the marketing efforts of the Bank of the Philippine Islands' (BPI) retail business. Effective immediately, Lowe said...
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ABS-CBN brings SG’s Property Report in the Philippines
ABS-CBN Publishing has partnered with Singapore’s Ensign Media to bring the luxury real estate, architecture and design magazine Property Report in the Philippines. To hit the newsstands by April, the...
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