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World Cup, Ramadan campaigns push domestic sales for Nestlé
Nestlé (Malaysia) Berhad has announced its results for the first nine months ending on 30 September 2014. The company registered a turnover of RM3.7 billion, a 1.4% increase compared with the...
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MTV, DOT to kick-off first MTV Music Evolution in 2015
The Tourism Promotions Board (TPB) of the Philippine Department of Tourism (DOT) has teamed up with MTV to launch the first-ever MTV Music Evolution concert series in 2015. Scheduled to start in the...
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Meet Saatchi & Saatchi Arachnid’s Chin Weng Keong
Since flunking law school and stumbling into advertising, managing director of Saatchi & Saatchi Arachnid, Chin Weng Keong has carved a name in the Malaysian, as well as Asian industry after...
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Publicis Groupe boosts data capabilities with Run acquisition
In line with its recent acquisition spree, Publicis Groupe has now acquired Run, a real-time data management and multi-channel programmatic buying platform. Run boasts a mobile-focused data management...
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IN BRIEF: More stories from the industry
Havas Media Melbourne wins Local Fitness account The agency will be overlooking planning and real time buying of display advertising for its new local client. Read more here. Amobee appoints business...
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Sri Lankan newspapers create special editions for elderly
TBWA Sri Lanka and PHD Sri Lanka have joined forces to put forth a media-first initiative for International Day of Elders. Given that sight weakens with age, both companies sought to find a way to...
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Infiniti taps Crispin Porter + Bogusky for global creative
Infiniti has named Crispin Porter + Bogusky as its global creative advertising agency of record, a new arrangement that kicks in with immediate effect. “Crispin Porter + Bogusky has a demonstrated...
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Sampoerna appoints media agency in Indonesia
Mindshare, the global media agency network part of WPP, has won the PT Hanjaya Mandala Sampoerna TBK account, following a pitch. Sampoerna, one of the largest Indonesian tobacco companies and a...
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Lowe PH wins Unilab Active Health
Unilab Philippines has appointed Lowe Philippines as its official AoR for Unilab’s Active Health. Lowe won the assignment following a four-way pitch, which ended mid-October. Lowe will handle...
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Havas Media Melbourne wins Local Fitness account
After opening its doors just earlier this month, Havas Media Melbourne welcomes its first local client: localfitness.com.au for which the agency will be overlooking both the planning and real time...
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LOOK Diet Coke prints 2 million one-of-a-kind bottles
Thought the personalised names on the Coke bottles were cool? Well then, you are in for a treat. Diet Coke has brought its brand value to life with an 'extraordinary collection' of two million...
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Amobee appoints business director
Digital marketing company Amobee has appointed Adam Wade to the position of business director. He will be based in Sydney, Australia. Wade will be responsible for accelerating Amobee’s business growth...
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8 reasons why big companies aren’t innovating
Big companies are often likened to enormous ships that remain adamantly adverse to the idea of sailing even slightly off-course. Most large corporations, unless they purposely foster a culture for...
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What does the marketing team of the future need?
Ask any marketer what the most pressing issue of the industry is, and talent shortage is almost the default answer. Advertising veteran and currently marketing lead of Club 21 Linda Locke (pictured)...
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Facebook ad revenue nears US$3bn in Q3
Facebook has seen total revenue for the Q3 of this year hit US$3.2 billion, a 59% increase compared to US$2 billion in Q3 2013. The bulk of that revenue came from advertising, which amounted to $2.96...
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Lee Gardens: We wish you a sustainable Christmas
Marketers and retailers will soon be in full swing for Christmas season, with festival promotional, Christmas sales. But along with the festivities comes massive amounts of Christmas waste. Some...
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Marketers, here’s why your CIOs are bypassing you
The CMO-CIO tension is rising, and it looks like the gap is only set to go further. Of the key business stakeholders who are more influential today than three years ago, CIOs said that the CEO is the...
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LIVE: Customer Loyalty Hong Kong
See our live updates on the Customer Loyalty Hong Kong conference taking place today and tomorrow at Hotel ICON. If you are here with us and interested in pitching in, please tag any posts related to...
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Prudential Assurance Malaysia hires new CMO
Prudential Assurance Malaysia Berhad (PAMB) has appointed Tan Kay How (pictured) as its new chief marketing officer. Tan takes over the reigns from Fiona Liao who is now the chief brand officer at...
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Kinetic Worldwide appoints MD for Malaysia and Singapore
Kinetic Worldwide, WPP’s OOH media buying arm, has made a new senior appointment and two promotions to its Malaysian and Singaporean operations. Manjiri Kamat joins Kinetic as managing director of...
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