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OMD Sydney hires group strategy head
OMD Sydney has appointed Mat Rawnsley as group strategy head. He has been brought on board to increase focus on expanding OMD's strategic product across Tourism Australia and other key clients....
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Intel appoints country manager for Malaysia and Singapore
Intel has appointed Sumner Lemon as country manager for Intel Malaysia and Singapore. Lemon (pictured) will be accountable for all of Intel’s sales and marketing activities in both countries. He will...
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Cathay Pacific undergoes first facelift in 20 years
Cathay Pacific has unveiled a revamped logo, its first cosmetic change in some 20 years. Working with Hong Kong design firm Eight, the 18-month project sees a new design philosophy across all areas of...
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Mindshare pushes for beacon technology in Asia
WPP's media agency Mindshare has partnered up with beacon technology company Footmarks to bring relevant and personalised solutions to brands across Southeast Asia looking to create leading edge...
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4 unconventional ways of looking at customer loyalty
Customer loyalty is often seen as an after-sales service or rewards programme that tries to get customers to come back. In fact, customer loyalty encompasses much more, depending on how ready you are...
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Vincent Tsui leaves Mentholatum for Next Media
Mentholatum Asia Pacific marketing director Vincent Tsui will be leaving the healthcare brand to join Next Media as chief marketing officer overseeing the marketing of its digital media products. He...
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Danone, URC forms JV
France’s Danone, the brand behind Evian water, has teamed up with Universal Robina Corp (URC) to form a joint venture in the Philippines. The tie-up will be called Danone Universal Robina Beverages...
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LOOK Agency creates giant frying pan to warn sunbathers
Ogilvy senior copywriter Andrew Hankin has created one of the largest attractions at this year’s Sculpture by the Sea exhibition on Bondi beach. Sculpture by the Sea is Bondi beach's world's largest...
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Teens magazine ceases publishing
teens magazine under Eastern Holdings, will cease to be published. Marketing understands the last copy of the magazine was published in August and currently the editorial team is no longer in place. A...
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Lexus locks Twitter account for exclusive, VIP effect
Lexus International and American film studio The Weinstein Company will premiere two short films exploring the theme "Life is Amazing” on 27 October on the Lexus site. In a bid to lure in more Twitter...
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The Coca-Cola Company names new CMO
After more than seven years as the chief marketing and commercial officer, Joe Tripodi will be officially retiring from The Coca-Cola Company at the end of February 2015. Replacing him will be Marcos...
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What makes a great ad?
Our senses are bombarded by thousands of visual, audio, tactile, and olfactory stimuli every day, much of it commercial in nature. On the roads, for instance, we see advertisements wrapped around...
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Fostering a creative culture in the business world
In a fast-paced and dynamic business environment such as Hong Kong's, fostering a creative organisational culture in the workplace is no easy feat. The proverbial box comes to mind in discussions...
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MMDA: LTFRB’s Uber sting ops is unfair
The Metropolitan Manila Development Authority (MMDA) has condemned the Land Transportation Franchising & Regulatory Board (LTFRB), calling their sting operation against Uber Philippines“unfairly...
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TeamAsia new website goes live
In today’s digitally-driven era, effective communications can be achieved through clear presentation of ideas and vision. With so many information portals appearing here and there, it is important to...
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Tiffany & Co. appoints media agency
Jewelry maker Tiffany & Co. has appointed MEC as its media agency following a pitch called earlier in July. According to global news, other media agencies vying for the account included MediaCom...
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P&G divests Duracell brand
Procter & Gamble (P&G) has announced that its Duracell battery business will be split off as a separate brand as the company zooms in on its faster growing brands. This comes as part of a...
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Ello re-positions itself as a Public Benefit Corporation
Ello first made its claim to fame approximately a month ago as it positioned itself as the “anti-Facebook” site. The site, which began as a community for designers and artists had then said that...
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M&C Saatchi Sydney reverses time for anti-smoking campaign
International advertising agency M&C Saatchi Sydney has launched a tactical anti-smoking campaign for QUIT, the UK charity aimed at helping smokers to quit the habit. The integrated campaign...
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Audi unveils first locally-produced TVC
With its performance in the local market gaining momentum, Audi Hong Kong has unveiled its first locally-produced TV commercial to highlight its brand value of "progressive". Created by Tai Ping...
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