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Red Bull fined for false marketing
While Red Bull might not actually have given you wings upon consumption, it is now forced to give consumers US$10 back for false advertising. According to several news sites, the payout could also...
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Facebook ROI trumps TV and magazines for Estée Lauder
It’s official, Facebook ads can be more effective than TV ads. Estée Lauder’s Facebook ad campaign in Taiwan proved to be more than 40 times more effective at reaching the right audiences than TV ads....
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Publicis hires regional head of planning
Publicis has appointed Ed Booty as its APAC team’s regional head of planning. Booty is based in Singapore and reports to Loris Nold – CEO of Publicis APAC & emerging markets. Most recently, Booty...
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DDB tweaks social media logos to look like breast examinations
As part of its campaign for the Breast Cancer Foundation (BCF), DDB Group Singapore has run a campaign reminding women to check their breasts first thing in the morning. Playing on a social media...
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What not to do during a Facebook crisis: Run For Your Lives
Organisers of the Zombie-themed marathon, Run For Your Lives Hong Kong, Action X, faces more backlash on Facebook after hiding negative post-event comments from participants. Action X posted an...
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Advocacy Malaysia to work with Munchy’s
Munchy’s Muzic and Cream Crackers ranges has appointed Advocacy Malaysia to work on its brand. Mahesh Neelakantan, COO of Advocacy Malaysia, said, “We are thrilled to work with Munchy’s on both the...
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Digital and TV battle it out in sports advertising
With the Asian Games having just closed a few days ago and the Hong Kong Open golf championships coming up, the battle between digital and TV for brand awareness and perception during major sports...
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eBay launches global campaign ahead of holiday season
eBay has launched a new global brand campaign called “Shop the World”. The campaign illustrates how everyday moments of inspiration can be made "instantly shoppable" on eBay and pushes the company’s...
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LEGO ends 50-plus year partnership with Shell
LEGO has announced it will not renew a co-promotion deal with Shell in response to a Greenpeace viral video targeting the partnership between the Danish toymaker and Shell, which has attracted more...
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3 ways marketing automation can make your job much easier
Your customers are interacting with your company through multiple channels, experiencing various touchpoints. Yes, you have marketing campaigns to address all the channels, but are you actually aware...
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NBCUniversal promotes Justin Che to managing director
NBCUniversal International Television has promoted Justin Che to the newly created role of managing director, International Television, Asia Pacific. Having been in the company since 1997, Che will...
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Did Facebook manipulate Occupy Central’s participation?
If you have scrolled through your Facebook news feed over the past week or two, it has probably been dominated by content relating to Occupy Central. Is it possible Facebook tweaked its news feed...
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10 tips on how to engage bloggers
Most PR campaigns usually have a blogger engagement strategy already but they tend to forget some crucial points when it comes to dealing with bloggers. Have you ever wondered how to build a better...
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Kenshoo appoints Dentsu’s Yukihiko Imamura
Predictive marketing software maker Kenshoo has appointed Yukihiko Imamura as managing director for its Asia Pacific and Japan (APJ) region. In his new role at Kenshoo, Imamura will oversee the...
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Mobext hires global lead
Mobext has appointed Marco Rigon as its global head, to further develop Havas Group’s overall mobile marketing strategy for its clients worldwide. Mobext has offices in 53 countries around the globe...
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Publicis’ Sandeep Padubidri tipped to join Samsung
Sandeep Padubidri, digital business director- Southeast Asia for Publicis Worldwide is tipped to be joining Samsung as integrated strategic marketing lead for the brand in Southeast Asia. He will be...
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Occupy Central may cost retailers HK$2 billion – but don’t panic
With the world watching, the Occupy Central demonstration took a dramatic turn yesterday after the Hong Kong government called off the promised dialogue with protest leaders, roiling thousands of...
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Satya Nadella’s PR faux pas…
Let’s just say Microsoft CEO Satya Nadella is a little bit of a superstar in the tech world. When he talks, people listen. That’s also probably why Nadella found himself in hot water when he commented...
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Uber’s free ride promotion: Was it a success?
Uber, the ridesharing service which set foot into the Singapore in January 2013, recently ran a promotion titled "free Uber" where customers were treated to a maximum of two free rides from uberX or...
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Manchester City Football Club partners with Dashing
Barclays Premier League Champions, Manchester City Football Club has partnered up with Dashing, a Malaysian male grooming brand. As part of the two-year deal, Dashing will become City’s official...
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