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DDB names new GM for Tribal Worldwide Shanghai
DDB China Group has appointed Emen Chong (张怡敏) as general manager of Tribal Worldwide Shanghai. She will be overseeing the agency’s current digital business practice, while also enabling it to acquire...
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KFC crowdsources for menu items
After noticing numerous tweets from fans asking for ‘Cheesy BBQ Meltz’ to be brought back to KFC, including a fan’s plea that was re-tweeted over 2000 times, KFC Singapore brought back the menu item,...
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Mercedes-Benz reviews media account across Asia
Mercedes-Benz is currently reviewing its media agencies across nine markets in Asia. Spokespersons for both Mercedes-Benz Malaysia and Singapore confirmed that pitches were currently ongoing in both...
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Heineken Cities Festival comes to Singapore
Heineken has launched its latest campaign ‘The Adventure’ and the Heineken Cities Festival in Singapore. The Heineken ‘Cities of the World’ is a global campaign aimed at inspiring one to "open your...
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Marketing TV: MGM Macau diversifies with art
Macau casino and resort industry is undergoing a turbulent period as more VIPs are withdrawing from gambling tables in Macau mainly due to anti-corruption measures in China. MGM Macau marketing and...
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Strengthening the brand with social media
Today, we have the means to measure a brand’s social vitality, providing an added dimension to insights on brand performance. But when we compare brands top-ranked by the new BrandZ™ Verve Index[1],...
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The new chief marketing officer
Gartner’s prediction that the CMO would spend more on IT than the CIO by 2017 is a much-debated one. A more widely accepted prediction is that we are currently in the age of the customer. Social media...
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Brother sews loyalty into event and content marketing
If you think sewing machines are old school, Cherry Chan, senior marketing manager at Brother, would ask you to think again. "We treat it as a growing business but we need to develop the...
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Fidelity: Are you an MPF whiz?
Do you clock in and clock out into work every day? Fidelity has built its latest Mandatory Provident Fund-Whiz Challenge around the system you would use to clock in and out of work. It is an online...
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BK hits McDonald’s with snarky burger ad
A month ago, McDonald’s Singapore launched a Satay Burger, the Shiok Shiok Satay Burger. Unfortunately it seems the public has plenty of complaints about it. A quick look at McDonald’s Singapore...
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An app to buy fruits and vegetables
Dole Asia Company, a producer and marketer of fruits and vegetables, has partnered with Mobext Asia Pacific, through its Philippine office, to launch DOLEivery—a mobile app that lets users shop for...
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Did MTR’s apology over stray dog come too late?
The MTR Corporation has become embroiled in a PR crisis after running over a stray dog last Wednesday on an East Rail line track, following a failed rescue attempt, a move that has stirred community...
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Zurich Insurance likens insurance to marriage
Zurich Insurance Malaysia Berhad launched its new campaign, likening insurance to a marriage. “For Those Who Truly Love” shows celebrity couple, Harith Iskander and wife, Jezamine Lim renewing marital...
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ASOS hands social media duties to DigitasLBi China
ASOS has appointed global marketing and tech agency DigitasLBi to steer its social media content management and digital campaigns across Chinese social channels Weibo and WeChat. DigitasLBi will look...
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Stella International mulls luxury shoe factory in Bataan
Top shoe manufacturer Stella International has plans to set up a factory at the Freeport Area of Bataan to produce four million shoes and create 5,000 jobs. The Philippine News Agency reported that...
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Intel names new Southeast Asia lead
Intel has appointed Prakash Mallya as managing director for Southeast Asia. In this role, Mallya oversees all of Intel’s sales, marketing and enabling of Intel products across Southeast Asia. “With a...
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RPN 9 rebrands to Aliw Channel, Solar News to 9TV
Media magnate Antonio Cabangon-Chua ventures into television with the acquisition of Solar TV and a majority stake at former state-owned network RPN 9. Initial local reports last week said that...
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Can Samsung outdo its Oscars selfie success at the Emmys?
Earlier this year, it looks like Samsung struck social media gold when it sponsored Oscars host Ellen DeGeneres, who put out a tweet that went insanely viral. (Remember, it beat out President Barack...
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PDI brings Ulanday, Nery to Inquirer.net
The Philippine Daily Inquirer (PDI) has appointed two of its news paper veterans Abel Ulanday and John Nery to top positions at its online news portal Inquirer.net. Ulanday (left) will now serve as...
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Amazon buys video game streaming firm Twitch
Amazon.com has acquired all of live video game streaming firm Twitch’s shares for approximately US$970 million. According to a release by Twitch in July, it had more than 55 million unique visitors...
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