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CosmoGIRL! drops print to focus on digital business
SCMP Group has announced that CosmoGIRL! will go fully digital in Hong Kong, a move that it says reflects the prevalent media consumption habits of CosmoGIRL!'s young female readers. The Group will...
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Neil Munn to take on the role of Group CEO of BBH
Group chief executive of BBH Gwyn Jones (pictured) will be leaving the company at the end of the year after 27 years at the agency. Neil Munn, the current chief operating officer of BBH Group will be...
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The Futures Company expands to Shanghai
The Futures Company has expanded to Shanghai, a move that follows its launch in Singapore office in 2013. Kunal Sinha (pictured), Ogilvy & Mather’s former chief knowledge officer for China and...
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Wearable tech: More than just a gimmick?
Wearables such as smart watches and Google glass seem set to be the next big thing in the mobile world, but it is not yet clear how useful they will be for achieving marketing objectives. Ricky Chu,...
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Nine West’s “husband-hunting shoe” ads get shot down
It looks like Nine West is ticking off its female audiences with its risqué new campaign. Touting its shoes as the perfect “husband-hunting” shoes, the ad copy reads: “Whether you’re looking for a Mr...
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WATCH Kimberly Clark asks folks to drop their pants
In its latest campaign for its incontinence underwear Depend, Kimberly-Clark is asking folks to "drop their pants." Through the campaign “Underwareness, the brand hopes to reduce the social stigma of...
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MP & Silva bags Japan rights for European Qualifiers matches
UEFA has announced an exclusive agreement with MP & Silva for the media rights in Japan for the European Qualifiers to UEFA EURO 2016™ and the 2018 FIFA World Cup™. MP & Silva adds UEFA to...
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TAFEP appoints creative agency
The Tripartite Alliance for Fair and Progressive Employment Practices' (TAFEP) fair employment practices creative account has been handed to Y&R Singapore. The appointment is for a year and the...
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Plaza Singapura makes PR push
Local mall Plaza Singapura has appointed Allison+Partners as its PR agency. The agency will be tasked to drive positive awareness of the mall’s fashion, lifestyle and dining offering and will also be...
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Rupert Murdoch pulls the plug on Time Warner acquisition
The deal between Rupert Murdoch’s 21st Century Fox and Time Warner is off the table. 21st Century Fox announced yesterday that it was pulling the plug on the US$80 billion bid on Time Warner. Chairman...
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Top 7 brands during World Cup in Singapore
Newcast, the specialist branded content and experience division of ZenithOptimedia, has pitted seven FIFA World Cup official partners and sponsors on a “social media challenge”. Using a proprietary...
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The Coffee Bean & Tea Leaf brand breaks into Japan
The Coffee Bean & Tea Leaf will be making its entry into the Japanese market by the end of this year. The brand has signed an exclusive area development agreement with developer, L.A. Style, to...
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Penshoppe enters e-commerce with Lazada
Local clothing brand Penshoppe has partnered with online shopping portal Lazada.com.ph to enter the e-commerce arena. Lazada has opened a dedicated homepage for Penshoppe featuring the brand’s newest...
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Globe Telecom H1 net profit up 385%
Globe Telecom posted a net profit of P6.84 billion in the first half of 2014, a huge 385% hike compared with the same period last year. The company’s revenues are pegged at P47.7 billion in the...
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McDonald’s boycotted in Malaysia over alleged Israel support
According to The New Straits Times, locals in Malaysia have dubbed this upcoming Friday as “No McDonald’s Day” as part of a campaign against corporations who allegedly help fund to Israel. The report...
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ABS-CBN claims TV ratings lead despite Typhoon Glenda
ABS-CBN sustained its nationwide leadership last July with an average audience share of 44% despite widespread blackouts caused by Typhoon Glenda. Based on data from Kantar Media, ABS-CBN topped rival...
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FDA cautions Filipinos on FMCG, drugs sold online
The Food and Drug Administration (FDA) cautioned Filipinos against buying processed food, drugs, cosmetics and medical devices sold or advertised through e-commerce sites and social media, In an...
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Shelley Diamond to take on global role at Y&R
Y&R has appointed Shelley Diamond to the role of chief client officer. In this new role, Diamond will help identify, develop and migrate Y&R’s best practices and best talent practices across...
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5 tips to winning at the Marketing Excellence Awards
Thinking of joining the MEA's this year? Here's a snapshot of the 2013 awards. http://youtu.be/6B6WXuirBHI?list=UUmlSahGWbJTR4PlsMdIT16Q Since announcing the 2014 Marketing Excellence Awards last...
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M&C Saatchi invests in Indian agency February
M&C Saatchi Worldwide has partnered up with Delhi-based independent creative agency February to see the launch of a new Indian agency: M&C Saatchi February. The partners of February, Gopal...
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