Clik here to view.
Perfect World picks MediaVest
Perfect World, a Nasdaq-listed cross-platform game developer and operator in China, has handed MediaVest its media account. The company develops online games based on its proprietary game engines and...
View ArticleClik here to view.
Julie’s aims to bring out #TheBestofYou
Following its recent launch of The Best of You movement in June 2014, biscuit manufacturer Julie’s is calling on the public to submit their personal stories of people, things, or experiences that have...
View ArticleClik here to view.
3 new Facebook features to help brand building
Facebook has become a golden vehicle for companies to do branding based on its massive reach and low cost. In view of this, the social media giant has recently released three new ways for brand...
View ArticleClik here to view.
Goh Shu Fen re-elected as IAS president
Goh Shu Fen, co-founder and principal of R3, independent marketing consultancy, was re-elected unopposed, at the recent Institute of Advertising Singapore’s (IAS) Annual General Meeting held on 8...
View ArticleClik here to view.
ZenithOptimedia’s Socialtools gets a boost
ZenithOptimedia has unveiled a new version of its social media analysis app, Socialtools, a proprietary live tracking app that monitors the performance of thousands of brand pages on Facebook, brand...
View ArticleClik here to view.
6 ways to conquer social media
Separating tradition and newer digital platforms is no longer an ideal way of running a campaign, because true creative ideas are not platform dependent, says Leo Burnett creatives Alfred Wong and...
View ArticleClik here to view.
Urban Outfitters pulls down duvet cover after Hindus protest
Urban Outfitters (UO), a publicly traded retail company selling home goods, headquartered in Philadelphia has removed Lord Ganesha duvet cover from its website after Hindus protested calling it...
View ArticleClik here to view.
In the heat of ice cream marketing
Starting this month, start-up Happy Cow's vegan ice creams has hit the shelves of four branches of supermarkets Oliver's in Central, Jason's Food and Living in Causeway Bay, Three Sixty in West...
View ArticleClik here to view.
Mondelēz on why it’s revamping comms planning
Much change has been taking place rapidly at Mondelēz. More than its new company name change in 2012, the organisation is taking big steps to ensure it’s at the forefront of digital and innovation....
View ArticleClik here to view.
Hungry Ghost ad “too scary”
An OOH ad for newly aired horror film Hungry Ghost Ritual (盂蘭神功) was reportedly deemed “too scary” for MTR passengers. The ad launched at the end of June, features the lead actress Annie Liu with a...
View ArticleClik here to view.
Manchester United ends Nike partnership, gets adidas
Nike has ended its 13 year partnership with Manchester United, with the club now tying up with adidas in a sponsorship deal worth double the amount. According to The Daily Mail, Nike did not take up...
View ArticleClik here to view.
Samsung, Globe brings regional mobile app tourney on wearable tech
South Korea's Samsung Electronics has teamed up with Globe Telecom for the Philippine leg of the Samsung Regional App 2014, inviting local mobile talents to develop apps for wearable devices...
View ArticleClik here to view.
Bates CHI&Partners Singapore grows planning team
Bates CHI&Partners Singapore has appointed Beau Encarnacion as senior planner. Encarnacion will be reporting to managing director Christina Chong (pictured) and regional strategy and planning...
View ArticleClik here to view.
Airbnb gets regional marketing lead
Following news of Airbnb’s major hiring spree (read also: Airbnb goes on aggressive hiring spree), it has appointed its marketing lead for the region. The company has appointed Matthias Schuecking, as...
View ArticleClik here to view.
Mediatropy beefs up creative team
Boutique digital media agency Mediatropy has appointed Philipp Kristian Diekhöner (pictured) as creative director to help expand the agency’s service portfolio in the fields of brand strategy,...
View ArticleClik here to view.
Living Off the Wall for VANS
American lifestyle brand VANS has launched a global Living Off the Wall campaign that aims to connect with young people interested in action sports, music, art and street culture through documentary...
View ArticleClik here to view.
7 reasons why green is not always good
Kristine Nudds, founder of Boutique CSR consultancy Feel Good Business, cautions marketers against green-washing their product, service or campaign. A company is involved in green-washing when it...
View ArticleClik here to view.
Coca-Cola’s O’Grady gets new role as firm seeks replacement
Coca-Cola’s ASEAN director, integrated marketing communications Leonardo O’Grady has a new role, with the company now in the midst of finding his replacement. O’Grady’s will take on a similar role for...
View ArticleClik here to view.
Courts gets new marketing lead
Courts has appointed Ng Soo Leng as head of marketing for Singapore. According to her LinkedIn, Ng was last sales and marketing director of Giant Singapore for a little over a year. In her last role,...
View ArticleClik here to view.
Vserv.mobi inks new deal with Microsoft Devices
Vserv.mobi has inked a joint partnership with Microsoft Devices in Vietnam. Through this partnership, DivMob, a Vietnam-based mobile game developer and the inventor of Ninja Revenge, is to merchandise...
View Article