Idea theft is not an issue new to the industry.
It is the one gripe on the lips of every agency folk. With the plethora of pitches in the market, it is easy for the clients to take the idea and run with it as their own, simply appointing an agency who would work on the same concept for a lesser price.
Read also: Why it's bloody hard to prevent idea theft
STB gets in agency spat over “recycling” ideas
Bodhisatwa Dasgupta, creative director at Grey Worldwide, Delhi has penned down his thoughts on how exactly to handle this predicament. Take a look.
What do you think about the issue?