While Facebook was working hard at fixing a bit of a technical glitch with its site crashing earlier today, seems like the marketers at KitKat were hard at work and were doing anything but taking a break.
Here's a tweet the brand just sent out.
https://twitter.com/kitkat_ph/status/479534499160539136
Very clever KitKat!
We absolutely love it when brands are quick on their feet and here are some other brands who have embraced real time marketing in the past.
Earlier this year Scoot took a jab at the whole Anton Casey situation. Read more here.
Meanwhile the haze that hit Singapore last year saw several brands making the most out of the situation. Check the full story out here.
(Gallery available on web)