Moove Media, ComfortDelGro’s outdoor advertising arm, has launched Moove IT Digital Kiosk. The new all-in-one integrated advertising platform has launched at five SBS Transit bus interchanges in an effort to reach commuters.
The Moove IT Digital Kiosk, which is installed at the Ang Mo Kio, Boon Lay, Clementi, Tampines, and Toa Payoh bus interchanges, is an interactive 90” LCD touchscreen. It has the capacity to feature up to 16 advertisements and provides advertisers with the choice to broadcast using videos, interactive games, stills and even augmented reality images.
“Interactive games, videos and digital media capture audiences faster. Having this all-in-one integrated platform will help advertisers deliver messages more effectively to their target audience,” said Jayne Kwek, CEO of Moove Media.
As part of the launch of the Moove IT Digital Kiosk, Moove Media has organised games for commuters at four of the bus interchanges with over 8,000 prizes available. In addition, over 200 pairs of movie tickets will be offered as prizes for a snap and win contest via Facebook and Instagram.