OMD has extended its contract with Tourism Australia. Having landed the global account back in 2012, the contract with OMD Sydney includes coverage across 16 markets, incorporating offline, online, SEO, SEM and social.
This extension by Tourism Australia is a testament to OMD’s strength in managing international businesses and integrating specialised capabilities to drive results for clients.
Over the past three years, Tourism Australia and OMD have collaborated on a number of campaigns including Dream Team, There’s Nothing Like Australia relaunch, and the recent Best Jobs in the World, which saw unprecedented success, driving over 600,000 entries.
Tourism Australia’s chief marketing officer, Nick Baker, said: “Today's international traveller is savvy and sophisticated and finding the most effective way to reach them with our message is a constant and evolving challenge."
"Where OMD has added real value for us is their ability, on a consistent basis, to deliver and execute stand-out media campaigns which can be applied and adapted locally to work across multiple markets. The work we get is strategic, high quality and, importantly, closely aligned to our business goals,” Baker added.